"Everyone has different requirements for what they want to do with their photos or videos, so why should all storage devices be the same?" said Viviano Cantu, Director of Consumer Media for Sony Electronics. "We're offering something for everyone with this enhanced line of USB memory devices."
Sony is adding ultra-fast USB3.0 compatibility to its flagship USM-Q series. With transfer speeds of up to 120MB/s (read speed, based on Sony tests and dependent on host hardware), this product is ideal for quick back-up of large sized data like high-definition movies or photos. With a sleek hairline metal body finish design that's resistant to scratches, the new models are also durable. The device's "click" mechanism allows simple connection to USB ports with just a single push, and an easy-to-read LED indicator alerts users that the device is active.
The USM-P series includes simple and easy-to use models, designed for everyday use and also available with the "click" mechanism and LED indicator. The USM-M series features a slim and stylish compact design, for color coordination with user's PCs, and has a direct plug-in to USB port connector.
The Sony downloadable File Rescue Software offers the ability to help recover photos and videos that may have been accidentally damaged or deleted. Data recovery for copy protected and game data files not supported. This newest software version also offers advanced capabilities such as support for 3D movie/photos and Full HD 60p video files. This software is available for free download at www.sony.net/memorycard.
The memory devices are also available with "x-Pict Story" software, available for free download, for creating distinctive photo presentations with unique layouts synchronized to effects and music. This software is available for free download at www.sony.net/memorycard.
The Sony line of USB MicroVault models is available in March, in capacities up to 64GB. Pricing begins at $15.99 (USM-M series), $29.99 (USM-P series) and $44.99 (USM-Q series).