As I sit and wait for the press conference to begin, I can?t
help but get a weird feeling of D?j? Vu. The set up was exactly the same as the
2013 CES press conference , lots of white walls with red lighting and 10 60?
inch LED displaying the Sharp logo and Tweets from loyal customers. With 5 minutes remaining a few press members
start coming in surprisingly only filling half of the conference room. Well, the show is about to begin, lets see
what Sharp is bringing to the table this year.
CEO Thosy Osawa opened the show talking about the 3 main parts
of Sharp?s business and how they will grow in 2014: b2b components, and
IGZO which was introduced last year has made a big push
throughout the industry and will continue to innovate and revolutionize the
market. Thanks to some of this
technology Sharp will be able to introduce an 8K 85 inch TV, Quattro plus, with
the highest resolution in the industry.
John Herrington president of marketing in North America
introduced the new line of products for 2014 such as:
HD 1080p most affordable, designed with consumers in minds
4K the highest end TV with the best resolution (ultra HD)
series has been re-imagined with full HD with a billion more colors
Q plus has the heist resolution in the whole industry, for the consumer who
ants 4K without having to pay the price.
Options such as:
Screen Sizes, more options than any other brand
resolution on bigger screens up to 90? inches.
Their motto, bigger is better!!! But large is not enough to be successful; the
resolution has to match the size, the connectivity must do so as well.
So Sharp did not disappoint with their new releases, but it
as the only direction they could take their business to in order to compete
with companies like Samsung or LG.