Dr. Shawn Dubravac, CFA, Chief Economist and Senior Director
of Research for CEA opened the show in the usual fashion speaking about
business trends, market forces and dynamics behind the technology being displayed
this year in CES 2015. So before the doors to the show open, let?s take a look
at what 2015 has in store.
Digital Destiny a new book by Shawn and Gary Shapiro was
announced for next Monday, but all press attendees received a copy for
attending the conference.
The main plot of the book deals with 5 key points of
technology also knows as:
5 pillars of digital destiny
Cheap digital storage
Proliferation of digital services
?Sensor?iaztion of tech
The most important of the 5 are
the last 3 and where the future is going.
4 trends to watch for 2015
Digitization of our physical space
Motion sensors in toilets, open doors, turn on
Sensors on surfboards for wave measurements
Sensors built into clothing (baby monitors,
heart rate monitor)
Smart micro brewing
3D Printing, taking digital into a physical form
4K Ultra HD TV
Drones, digitizing air space expected revenue
$130 million, up 50% , $1 billion by 2018
Permeation of logic (relative computing,
contextual computing, if this then that logic.) How do we communicate with our
technology, making it as natural as possible
Palm pilot graffiti as an example of hybrid
technology of the time
Redefining recommendations (I?m feeling lucky Google
button, predictive search)
Internet of me
How do we consume the internet? The browser
experience is what defines the success.
Currently cell phones surpass the usage and
units sold compared to computers. So mobile websites appeared.
Internet is now moving from just cell phones to
other electronic devices. Watches, thermostats, lights, toothbrushes etc.
Virtual reality, Google cardboard,
Fragmented Innovation (Diversity of innovation) Innovation
has moved into all products, not just TV?s, game consoles, phones, computers etc.
Connected crock pots
So where do we go from here?
We are no longer looking at what is technologically possible, but how
technology can be integrated into all aspects of our lives to hopefully improve
them. We are in a stage of experimentation
to see how far we can take it.
What do we digitize next?
How do we provide connectivity?
Where to embed and deploy sensors?
What is the use-case scenario?
For more information check: Bitly.com/2015cestrendstowatch