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CES 2015 State Of The Consumer Tech
 posted  January 4th 2015 at 11:08 PM

Dr. Shawn Dubravac, CFA, Chief Economist and Senior Director of Research for CEA opened the show in the usual fashion speaking about business trends, market forces and dynamics behind the technology being displayed this year in CES 2015. So before the doors to the show open, let?s take a look at what 2015 has in store.

Digital Destiny a new book by Shawn and Gary Shapiro was announced for next Monday, but all press attendees received a copy for attending the conference.

The main plot of the book deals with 5 key points of technology also knows as:

5 pillars of digital destiny

1.       Ubiquitous computing

2.       Cheap digital storage

3.       Connectivity

4.       Proliferation of digital services

5.       ?Sensor?iaztion of tech

The most important of the 5 are the last 3 and where the future is going.

4 trends to watch for 2015

1.       Digitization of our physical space

a.       Motion sensors in toilets, open doors, turn on lights (worldwide)

b.      Sensors on surfboards for wave measurements

c.       Sensors built into clothing (baby monitors, heart rate monitor)

d.      Smart micro brewing

e.      3D Printing, taking digital into a physical form

f.        4K Ultra HD TV

g.       Drones, digitizing air space expected revenue $130 million, up 50% , $1 billion by 2018

h.      Smart watches

2.       Permeation of logic (relative computing, contextual computing, if this then that logic.)            How do we communicate with our technology, making it as natural as possible

a.       Palm pilot graffiti as an example of hybrid technology of the time

b.      Voice commands

c.       Adaptive customization

d.      Redefining recommendations (I?m feeling lucky Google button, predictive search)

3.       Internet of me

a.       How do we consume the internet? The browser experience is what defines the success.

b.      Currently cell phones surpass the usage and units sold compared to computers. So mobile websites appeared.

c.       Internet is now moving from just cell phones to other electronic devices. Watches, thermostats, lights, toothbrushes etc.

d.      Virtual reality, Google cardboard,

e.      Holograms

f.        Eye tracking

4.       Fragmented Innovation (Diversity of innovation) Innovation has moved into all products, not just TV?s, game consoles, phones, computers etc.

a.       Connected crock pots

b.      Cars


So where do we go from here?  We are no longer looking at what is technologically possible, but how technology can be integrated into all aspects of our lives to hopefully improve them.  We are in a stage of experimentation to see how far we can take it. 

What do we digitize next?

How do we provide connectivity?

Where to embed and deploy sensors?

What is the use-case scenario?

For more information check:

SOURCE  Natalia C
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