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CES 2015 State of the Global CE Industry
 posted  January 4th 2015 at 11:49 PM

Steve Koenig, director and industry analyst for CEA gave us a look at the Global CE market trends and opportunities, focusing on countries with fast growing economies and large emerging middle classes.

GFK and CEA use merged data methodology to project technology spending forecasts around the world. So who are the mature and the emerging countries?


a. North American

b. W. Europe

c. Developed APAC


a. Central/ Eastern Europe

b. Latin America

C. Middle east/Africa

As far as products are concerned cell phones are still leading the way with a growth of 28% yoy in 2014. But in 2015 they are expecting those numbers to drop with the introduction of connected electronics. The top 7 devices currently leading the way besides cell phones are also referred to as:

The magnificent 7





 Desktop pc

Mobile pc

Out of the 7 tablets and smart phones can be referred to as the ?dynamic duo?, they are currently leading the market.  But will this continue in the future? With releases of smart watches, health and fitness tech, smart homes and automotives, may be knocking these 2 out of the top of the list.  Not just in the USA but all around the world; which will cause the cost of handsets to drop from $700 to $350.

Xiaomi is leading the way in China with low cost handheld devices.  The Xiaomi Mi5 with a 5.7 inch display 64 bit quad core snapdragon 810, Adreno 430 graphics card, 3gbs of ram, 20.7 megapixel main camera, is competing right along some of the top brands out there.

The growth in numbers of these handheld devices has a lot to do with the emerging countries (41%), even though North America mainly USA still continues to show growth of over 30% from last year. But revenue will continue to decline.

When it comes to television the revenue growth is thanks to North America and emerging APAC with over 20%.  When it comes to screen size, 40 inches has become the norm, and if you don?t have 4K you will probably be one of the 57% that make change in 2015. 

So when it comes to it all, unit sales in all 7 categories will grow tremendously in the next few years, thanks not only to change in technology such as 1080p to 4K, but also due to the emerging countries, that will influence technology spending in the next 3 years.

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