Steve Koenig, director and industry analyst for CEA gave us
a look at the Global CE market trends and opportunities, focusing on countries
with fast growing economies and large emerging middle classes.
GFK and CEA use merged data methodology to project
technology spending forecasts around the world. So who are the mature and the
a. North American
b. W. Europe
c. Developed APAC
a. Central/ Eastern Europe
b. Latin America
C. Middle east/Africa
As far as products are concerned cell phones are still
leading the way with a growth of 28% yoy in 2014. But in 2015 they are
expecting those numbers to drop with the introduction of connected electronics.
The top 7 devices currently leading the way besides cell phones are also referred
The magnificent 7
Out of the 7 tablets and smart phones can be referred to as
the ?dynamic duo?, they are currently leading the market. But will this continue in the future? With
releases of smart watches, health and fitness tech, smart homes and
automotives, may be knocking these 2 out of the top of the list. Not just in the USA but all around the world;
which will cause the cost of handsets to drop from $700 to $350.
Xiaomi is leading the way in China with low cost handheld
devices. The Xiaomi Mi5 with a 5.7 inch
display 64 bit quad core snapdragon 810, Adreno 430 graphics card, 3gbs of ram,
20.7 megapixel main camera, is competing right along some of the top brands out
The growth in numbers of these handheld devices has a lot to
do with the emerging countries (41%), even though North America mainly USA still
continues to show growth of over 30% from last year. But revenue will continue
When it comes to television the revenue growth is thanks to
North America and emerging APAC with over 20%.
When it comes to screen size, 40 inches has become the norm, and if you
don?t have 4K you will probably be one of the 57% that make change in 2015.
So when it comes to it all, unit sales in all 7 categories will
grow tremendously in the next few years, thanks not only to change in
technology such as 1080p to 4K, but also due to the emerging countries, that
will influence technology spending in the next 3 years.