CES 2015 Samsung
Possibilities and shaping the future)
January 5, 2015
Live stream: Global .samsungtomorrow.com
Tim Baxter president of Samsung opened the show by tasking
us on a quick trip to 2014 CES, where he promised us a better way of living
through our electronics, and that was met.
How does Samsun g do that with TV?
Delivering the most uhd tv line up
Over 500 new uhd titles
Benefits shown through marketing and experience
zones nation wide
They hold 60% of all UHD TV market
So what?s to come in 2015? Blending work and leisure to
bring new value for consumers and shape the future. As e everyone else has mentioned the internet
of things is a new opportunity to bring the smart home to all. Smart Things
will allow rich experiences among all your Samsung electronics.
Samsung portable SSD T1, smaller than a business card and
can hold up to 1 terabyte was announced.
Other announcements include upgrades to Samsung Milk brought
to your TV, home appliances, gear VR and new TV experiences. Milk VR will merge Milk and Gear VR into 1
EV of electronics, Joe Stinziano, came out to talk about the
big guns, what else TVs! They have been
the market leader in this technology for years so how do they stay on top of the
game? Maybe with True HD displays by
bringing multiple uhd alliance, like Direct TV, Disney, Technicolor, wb, Sharp,
Dolby, and 20th century fox.
Mike Dunn from 20th century Fox, explained how the alliance
will help consumers identify real content.
SUHD was revealed by Samsung, the new era of UHD. 88 inch display has 4k capabilities, with nano
crystals delivering the highest quality with deeper blacks and brightest
colors, 64 times than a regular tv. Superb detail is unmatched, by mixing
software and hardware.
Stephen Nakamura a digital colorist, who has worked on hurt
locket, man and exodus, explained how the quality that Samsung provides makes
it easier for artist to make the final project looks as visually stunning as
Design of course is a huge part of Samsung; many modern and
minimalist touches can be seen in their new curved screens. Yves Behar Designer for Fuse project, teamed
up with Samsung to make the new line of curved tvs. The idea came up, by looking at how art work
is displayed, sculptures are on pedestals, so the tech to keep the TV as thin
as possible is built into a cube like base.
Wonjin Lee EVP of Samsung Electronics explained how the
connectivity and platform make the big difference. Tizen operating system will be used in all
their new line up. 015 smart TV hub also
got a facelift to make it easier to interact.
Quick connect can also help you move content from one device to another
within seconds. Playstation now will also be part of Samsung smart TVs allowing
you to play games by streaming even without a console.
A dynamic audio experience will also be part of their new
innovations. A new Samsung Audio lab in
LA has been opened to make sure Samsung succeeds in audio as much as they have
in the display, phone and appliance business. Sound quality and sound presence are 2 topics
Samsung wants to tackle, with the omni directional sound experience called ring
radiator technology. The new TV line up
promises to bring the best design, audio and picture quality in the industry.
SVP John Herrington came out to talk about home appliances,
Samsung has been slowly making lead way in this market and 2015b will hopefully
put them at the top of the pack. They
want to achieve this though your kitchen appliances, an things such as club de
chefs, which brings chefs right into your kitchen through the appliances. The
new line of appliances mixes luxury and functionality with the 2nd phase
of the chef collection. Three chefs appeared
on the stage, and spoke about features such as virtual flame, to cook more
precisely. The new chef collection app
will be filled with new recipes and tips from world known chefs. The Flex duo with a dual door now, allows you
to access the top or bottom oven one at a time. Landry got a fresh clean up as
well with active wash which makes sure pre rinsing can be done right on top of
the washing machine without having to go to a sink. Power bot
a nice vacuum got a nifty remote control feature and app control. How smart is your home?
So Samsung wants to close out the show by reminding everyone
that no matter what device they are releasing next, TV, Milk music and video,
appliances and even audio Samsung is changing the future.