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IntoNow Uses Audio-Recognition Technology
 posted  February 2nd 2011 at 12:20 AM
Silicon Valley-based social-TV/programming-discovery company that bills itself as having been founded by veterans of Google, Microsoft, IDEO, MTV Networks and Stanford University''s artificial intelligence program--emerged from stealth mode, Monday, with two new products: SoundPrint, a patented technology platform that the company claims can automatically identify live TV content and any previously aired content from the past five years (as well as on-demand programming); and IntoNow, a free iOS (i.e. iPhone, iPad and iPod touch) companion application that it says leverages SoundPrint to help viewers connect and engage with their friends around TV shows. Among other things, the two products automate--or, rather, eliminate--the process of checking in to TV programming that has become a key feature of a number of emerging social-TV platforms. Television has always been a source of social engagement, and yet t

SOURCE  Audio Technology
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